Supersize Me!

David Wallerstein……a great marketeer! Here’s the explanation for that “great big bucket of popcorn” at the movies, and a lot of other larger than life food items!

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In today’s excerpt – supersizing and the ‘thrifty gene’:
“That distinction [of inventing supersizing] belongs to a man named David Wallerstein. Until his death in 1993, Wallerstein served on the board of directors at McDonald’s but in the fifties and sixties he worked for a chain of movie theaters in Texas where he labored to expand sales of soda and popcorn – the high-markup items that theaters depend on for their profitability. As the story is told in John Love’s official history of McDonald’s, Wallerstein tried everything he could think of to goose up sales – two-for-one deals, matinee specials – but found he simply could not induce customers to buy more than one soda and one bag of popcorn. He thought he knew why: Going for seconds makes people feel piggish.
“Wallerstein discovered that people would spring for more popcorn and soda – a lot more – as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and in time the Big Mac and the jumbo fries, though Ray Kroc himself took some convincing.
Author: Michael Pollan
Title: The Omnivore’s Dimemma
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Published in: on April 1, 2011 at 10:54 am  Leave a Comment  
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The Demise of the Tea Party

” a large group of politically naive white voters who are being manipulated to vote against their best interests by radical millionaires and billionaires like the Koch brothers and Dick Armey”
WELL SAID!

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Thom’s blog
Is the demise of the Tea Party near?
Is the demise of the Tea Party near? According to a new CNN poll – the Tea Party’s favorability rating has sunk to an all-time low – just 32%. And 47% of respondents view Tea Partiers negatively. The poll is on the heels of nearly three months of Tea Party rule in the House of Representatives that’s seen nothing accomplished on jobs or getting our economy moving again. And this week – there are reports that Tea Party Republicans are threatening to shut the government down unless they get everything they want in budget negotiations.
Maybe people are finally starting to see the Tea Party for what it really is – a large group of politically naïve white voters who are being manipulated to vote against their best interests by radical millionaires and billionaires like the Koch brothers and Dick Armey.
-Thom
(What do you think will happen to the Tea Party now? Tell us here.)

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Published in: on April 1, 2011 at 10:19 am  Leave a Comment  
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